What European buyers check before they reply

Many Ghanaian producers have a good product and still hear nothing back from European buyers. Usually the product is not the problem. The first message did not answer the questions a buyer asks before replying.

Can you deliver reliably?

Buyers want to see volumes you can supply per month, over which season, and what happened in a bad harvest or a power cut. Realistic numbers beat big ones.

Can you prove quality?

Lab results, certificates relevant to the product and the market, and a named person responsible for quality. Ask the buyer which standards they require before you invest in a certification.

Is the paperwork in order?

A registered company, export documents you have handled before, and clear Incoterms in the offer. Buyers read missing basics as risk.

Who is the contact?

One person who answers emails within two working days, in clear English, with the decision rights to agree on terms.